Description
Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.
Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.
Table of Contents
Foreword xxiii
Introduction xxvii
1 Goal-Directed Product and Service Design 3
2 Assembling the Team 15
3 Project Planning 35
4 Research Fundamentals 51
5 Understanding the Business 65
6 Planning User Research 85
7 Understanding Potential Users and Customers 113
8 Example Interview 155
9 Other Sources of Information and Inspiration 183
10 Making Sense of Your Data: Modeling 201
11 Personas 229
12 Defining Requirements 299
13 Putting It All Together: The User and Domain Analysis 351
14 Framework Definition: Visualizing Solutions 377
15 Principles and Patterns for Framework Design 405
16 Designing the Form Factor and Interaction Framework 425
17 Principles and Patterns in Design Language 479
18 Developing the Design Language 497
19 Communicating the Framework and Design Language 515
20 Detailed Design: Making Your Ideas Real 551
21 Detailed Design Principles and Patterns 571
22 Detailed Design Process and Practices 605
23 Evaluating Your Design 649
24 Communicating Detailed Design 659
25 Supporting Implementation and Launch 685
26 Improving Design Capabilities in Individuals and Organizations 693
Index 710
