企業の社会的責任の実践 Managing Corporate Social Responsibility in Action : Talking, Doing and Measuring (Corporate Social Responsibility Series)

Bakker, Frank de/ Hond, Frank den (EDT)

Routledge（2007/05発売）

• 製本 Hardcover:ハードカバー版／ページ数 280 p.
• 言語 ENG
• 商品コード 9780754647218
• DDC分類 658.408

基本説明

On different aspects of managing CSR in action to capture differences between discourse and practice.

Full Description

Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.

Contents

Chapter 1 Introduction to Managing Corporate Social Responsibility in Action, Frank denHond, Frank G.A.de Bakker, PeterNeergaard; Part 1 Talking; Chapter 2 The Making of Meaning in the Media, HelenaBuhr, MariaGrafström; Chapter 3 The Commercialization of CSR, KarolinaWindell; Chapter 4 Tracing the Evolution of Corporate Discourse on Corporate Social Responsibility, Frank G.A.de Bakker, ClaesOhlsson, Frank denHond, StefanTengblad, Marie-France B.Turcotte; Part 2 Doing; Chapter 5 The Bottom Line of CSR, Esben RahbekPedersen, PeterNeergaard; Chapter 6 Lost in Translation, PaulineGöthberg; Chapter 7 'What about me?' The Importance of Understanding the Perspective of Non-Managerial Employees in Research on Corporate Citizenship, ElliotWood; Chapter 8 Exporting Knowledge and Values, Eirik J.Irgens, HaraldNess; Part 3 Measuring; Chapter 9 The Development of a CSR Industry, AurélienAcquier, FranckAggeri; Chapter 10 Marketing Corporate Social Responsibility in a National Context, PhilippeZarlowski; Chapter 11 Superimposition or Continuity? Corporate Social Responsibility in Non-Profit Organizations, PaoloRossi; Chapter 101 Conclusion; Chapter 12 Managing Corporate Social Responsibility in Action, Frank denHond, Frank G.A.de Bakker, PeterNeergaard, Jean-PascalGond;