ホスピタリティ産業におけるマーケティング（第３版） Marketing Hospitality （3 SUB）

Hsu, Cathy H. C./ Powers, Thomas F.

John Wiley & Sons Inc（2001/06発売）

• 製本 Hardcover:ハードカバー版／ページ数 360 p.
• 言語 ENG
• 商品コード 9780471348856
• DDC分類 647.940688

Full Description

The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace. As marketing becomes increasingly important to the success of today's businesses, this book provides future hospitality professionals with an important career-building resource for virtually every area of the field. Marketing Hospitality is appropriate for Introductory Hospitality Marketing courses that provide the basic foundations of marketing theory and applications.

Contents

Preface.

Marketing--Everybody's Job.

Hospitality Services.

The Macro and Micro Environments of Hospitality Marketing.

Market Segmentation and Targeting Marketing.

Marketing Information and Research.

Marketing Strategy.

The Marketing Plan.

The Hospitality Product.

Place in Hospitality Marketing: Distribution.

Place in Hospitality Marketing: Location.

The Price of Hospitality.

Marketing Communication: Advertising.

Marketing Communication: Sales Promotion, Public Relations/Publicity, and Personal Selling.

Marketing at the Unit Level.

Index.