Description
Transform your nonprofit's approach to fundraising with the power of human-centered strategies
In Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact, author Tammy Zonker delivers a compelling discussion about the crossroads at which the nonprofit sector finds itself. Here, traditional fundraising approaches are no longer sufficient to tackle the complex challenges of nonprofit organizations and the communities they serve. This book helps fundraisers, nonprofit leaders, and advocates find common ground by uniting around shared values and focusing on human-centered practices that empower communities and build genuine connections.
The value of Calling All Heroes lies in its unique mix of donor-centered and community-centered models. It offers practical guidance to enhance nonprofit impact through genuine relationship-building. By embracing these strategies, readers can work towards a future where every mission is fully funded, and communities thrive.
Inside the book:
- Discover innovative fundraising strategies that unite donor and community objectives
- Learn how to build and sustain genuine connections in the nonprofit sector
- Empower your team with the tools to achieve ambitious fundraising goals
Calling All Heroes is an essential read for fundraisers, nonprofit and community leaders, volunteers, and advocates who are eager to make a real difference. By leveraging a human-centered approach, this book equips readers with the inspiration and strategies needed to transform their communities for the better.
Table of Contents
Foreword ix
Introduction xi
PART I Foundations and Evolution of Fundraising 1
Chapter 1 The Evolution of Fundraising: How We Got Here 3
Chapter 2 Navigating Donor-Centered Fundraising: Principles, Challenges, and Ethical Considerations 15
Chapter 3 Community-Centered Fundraising: Reimagining Philanthropy for Equity and Justice 31
Chapter 4 The Need for a New Approach: Human-Centered Fundraising 51
PART II Human-Centered Fundraising in Practice 67
Chapter 5 Assembling the Heroes: Building a Diverse Fundraising Team 69
Chapter 6 The League of Heroes Paradigm: Unity in Diversity 89
Chapter 7 Crafting the Narrative: Storytelling in Human-Centered Fundraising 113
Chapter 8 Navigating Power Dynamics in Human-Centered Fundraising 131
Chapter 9 The Hero’s Journey: Implementing the Human-Centered Model 141
Chapter 10 AI: The Responsible and Beneficial Sidekick in Human-Centered Fundraising 165
PART III Challenges, Measurement, and the Future 189
Chapter 11 Navigating the Challenges: Overcoming Resistance to Change 191
Chapter 12 Measuring Impact: Metrics for a New Era of Fundraising 203
Chapter 13 The Future of Fundraising: Trends and Predictions 221
References 241
Bibliography 243
Acknowledgments 245
About the Author 247
Index 249
