Description
This text shows readers how to craft precisely worded survey questions with appropriate response options that provide useful data to help answer research questions. The authors offer guidance on creative approaches to question design to keep respondents engaged, consider different survey administration modes, outline practices for culturally responsive survey design, discuss current language considerations for demographic questions, and consider factors that can influence survey responses. The Second Edition offers more detail about survey question design and includes more on rating scales and open-ended questions. It provides more guidance on cultural responsiveness and equity considerations including use of inclusive language, how to survey youth, and a deeper discussion on asking questions about sex and gender and disability.
Table of Contents
Chapter 1 • WHY Quality Surveys and Questions Matter
Part I • WHAT to Consider Before Drafting Survey Questions
Chapter 2 • Planning and Predrafting
Chapter 3 • Understanding Respondents
Part II • HOW to Develop Survey Questions and Response Options
Chapter 4 • Sourcing and Crafting Questions
Chapter 5 • Constructing Response Options
Chapter 6 • Demographic and Other Sensitive Questions
Part III • Knowing WHEN a Survey Is Ready for Use
Chapter 7 • Finalizing Questions and Using Pretesting Strategies
Chapter 8 • Pulling It All Together to Maximize Response
Appendix: Checklist for Quality Question Design
Glossary
References
Index
