Compelling Communication : Writing, Public Speaking and Storytelling for Professional Success

著者名：Hall, Simon

Cambridge University Press（2024/05/30発売）

• 言語：ENG
• ISBN：9781009447430
• eISBN：9781009447454

Description

Do your communication skills let you down? Do you struggle to explain and influence, persuade and inspire? Are you failing to fulfil your potential because of your inability to wield words in the ways you'd like? This book has the solution. Written by a University of Cambridge Communication Course lead, journalist and former BBC broadcaster, it covers everything from the essentials of effective communication to the most advanced skills. Whether you want to write a razor sharp briefing, shine in an important presentation, hone your online presence, or just get yourself noticed and picked out for promotion, all you need to know is here. From writing and public speaking, to the beautiful and stirring art of storytelling, and even using smartphone photography to help convey your message, this invaluable book will empower you to become a truly compelling communicator.

Table of Contents

Introduction; 1. The foundations of effective communication; 2. Writing to woo and wow; 3. The tricks of the writing trade; 4. The splendour of storytelling; 5. Strategic stories (storytelling II, the sequel); 6. Public speaking, presenting and performing; 7. Powerful public speaking and presentations; 8. The online world; 9. Mixing it with the media; 10 Strategic communication; A compelling conclusion (hopefully).