The McDonaldization of Society : Into the Digital Age（Tenth Edition）

著者名：Ritzer, George

SAGE Publications, Inc（2020/12/10発売）

• 言語：ENG
• ISBN：9781544398013
• eISBN：9781544398037

Description

Recipient of a 2021 McGuffey Longevity Award from the Textbook & Academic Authors Association (TAA)

The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Tenth Edition. George Ritzer′s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world. Ritzer opens our eyes to many current issues and shows how McDonaldization’s principles—efficiency, calculability, predictability, and control—have been applied to other sectors of American society and throughout the world. This new edition continues to shift its focus to how we experience McDonaldization online, the new locus of production and consumption in the digital age.

Table of Contents

Preface
Chapter 1: Introduction
McDonaldization: The Basic Principles
The Advantages of McDonaldization
A Critique of McDonaldization: Irrationality
McDonald’s: Creating the “Fast-Food Factory”
McDonald’s and Other Brick-and-Mortar Consumption Sites
The Long Arm of McDonald’s
McDonald’s as an American and a Global Icon
Digital McDonaldization
A Look Ahead
Chapter 2: Efficiency and Calculability: Consumers 1
Efficiency: Drive-Throughs and Finger Foods
Calculability: Big Macs, Algorithms, and Big Data
Chapter 3: Predictability and Control: Consumers 2
Predictability: It Never Rains on Those Little Houses on the Hillside
Control: Human and Nonhuman Robots
Chapter 4: Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
McJobs and the Dimensions of McDonaldization
Efficiency: It’s a Fetish
Calculability: Zeal for Speed
Chapter 5: Predictability and Control: McJobs and Other McDonaldized Occupations 2
Predictability: Scripting and Controlling Employees
Control: Even Pilots Aren’t in Control
Chapter 6: Irrationality: The Basic Dimensions
Irrationality: Dimensions and Settings
Homogenization
Dehumanization
Irrationality: Major Settings
Dealing With Irrationality: Velvet, Rubber, or Iron Cages?
Conclusion
Epilogue: McDonaldization in the Age of COVID-19
Notes
Bibliography
Index
About the Author