Description
This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business.
Topics covered include:
*product differentiation
*price discrimination
*hiring and training workers
*labor-management relations
*international trade
A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.
Table of Contents
1. Introduction
Part I: Theory
2. The Manager and the Firm
3. Monopoly and Perfect Competition
4. Price Discrimination
Part II: Strategic Interaction Between Firms
5. Game Theory
6. Strategy in a Market with Two Firms
7. Product Differentiation
8. Advertising
9. The Role of Information
10. Entry Deterrence and Accommodation
11. Government Regulation of Industries
12. International Trade
Part III: Strategic Interaction Within Firms
13. Vertical and Horizontal Integration
14. Labour Markets
15. Training and Motivating Workers
16. Trade Unions
