Description
Conducting Online Surveys is a complete guide to conducting survey research using digital modalities. Many topics discussed, such as developing online and mobile questionnaires, are unique to digital surveys, whereas others, such as creating reliable survey questions, are common to all survey environments. The expansion of low-cost software options has opened up this area to a broad range of researchers, and the need for a comprehensive text for developing, implementing, and reporting digital surveys is greater than ever. This Second Edition reflects the significant developments in technology and the methodological literature since the publication of the First Edition. It captures in one single volume everything you need to know about conducting digital surveys from start to finish.
Table of Contents
Chapter 1. Introduction
Chapter 2. Planning the Digital Survey
Chapter 3. Sampling
Chapter 4. Writing Survey Questions
Chapter 5. Designing and Developing the Survey Instrument
Chapter 6. Conducting the Survey
Chapter 7. Processing and Analyzing the Survey Data
Chapter 8. Reporting the Survey Results
Chapter 9. Concluding Comments
Appendix A: American Association for Public Opinion Research, Code of Ethics
Appendix B: Commonly Used Survey Questions
