Description
The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner
The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service.
- Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques
- Includes chapters written by leading Internet professionals
- In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications
Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.
Table of Contents
Introduction: A Primer for Board Members and Nonprofit Executives ix
Ted Hart
About the Editors xvii
Part I Effective Management and Leadership Tools 1
Chapter 1 The ROI of Social Media 3
Beth Kanter
Chapter 2 Path to Managing Your Organization Using Online Tools 25
Michael Sola and Tim Kobosko
Chapter 3 E-governance is Good Governance 45
Dottie Schindlinger and Leanne Bergey
Chapter 4 Social Collaboration and Productivity 63
Russell M. Artzt, John Murcott, and Mark Fasciano
Chapter 5 Insight Tools for Surviving and Thriving 83
Roger M. Craver and Ryann Miller
Chapter 6 Demystifying Online Metrics 103
Steve MacLaughlin
Part II Managing Fundraising and Building Communities Online 129
Chapter 7 Managing Fundraising and Building Communities Online 131
Adrienne D. Capps
Chapter 8 The Nonprofit Leader’s Volunteer Recruitment and Retention Strategies 159
Walter P. Pidgeon Jr.
Appendix 8A Highlights of America’s Philanthropic and Volunteering Heritage 177
Appendix 8B Creative Marketing Example 179
Chapter 9 How Successful are Your Social Media Efforts? 181
Danielle Brigida and Jonathon D. Colman
Chapter 10 Social “Trysumers” 203
Marcelo Iniarra Iraegui and Alfredo Botti
Chapter 11 Social Networks 223
Philip King
Chapter 12 Prospect Modeling, Prospect Research 241
Lawrence C. Henze
Chapter 13 No Borders 269
Andrew Mosawi and Anita Yuen
Part III Making Technology Work for Your Organization 289
Chapter 14 Effective Web Design 291
Allan Pressel
Chapter 15 Multichannel Fundraising 315
Michael Johnston and Matthew Barr
Appendix 15A Competency Profile of a Manager or Director of Integrated Fundraising 339
Chapter 16 12 Steps to Protect Your Organization and Donors from Fraud and Identity Theft 345
Catherine N. Pagliaro
Chapter 17 Mobile Technology 367
Ben Rigby
Case Study Transforming Activists into Donors---Nicolas Hulot Foundation Case Study 385
Frédéric Fournier
Notes 399
AFP Code of Ethical Principles and Standards 407
A Donor Bill of Rights 408
Index 409
