Description
Get the competitive edge by effectively managing customer lifetime value
The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi
Table of Contents
How Customer Lifetime Value Is Changing How Business Is Managed (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) CLV: The Databased Approach (V. Kumar) Approaches to the Measurement and Management of Customer Value (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) Customer Lifetime Value as the Basis of Customer Segmentation: Issues and Challenges (Katherine N. Lemon and Tanya Mark) Customer Divestment (Vikas Mittal and Matthew Sarkees) Customer Lifetime Value and Firm Valuation (Sunil Gupta and Donald R. Lehmann) The Climate for Service: A Review of the Construct with Implications for Achieving CLV Goals (Benjamin Schneider, William H. Macey, and Scott A. Young) The Future of Managing Customers as Assets (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) Index Reference Notes Included
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