THE LANCHESTER STRATEGY FOR MANAGEMENT

著者名：竹田陽一（Yoichi Takeda）

フォレスト出版（2024/12発売）

• ISBN：9784894516793

内容説明

Introductuon
Lanchester’s laws were originally presented as laws of combat, but in Japan
they have been adapted into ”laws of competition.” If one applies
Lanchester’s laws to business strategy, previously vague aspects of running
a business become clearer, so it becomes easy to apply them to actual
business situations. When these laws are applied to business, the following
things become clarified.
First is the relationship between market share and profitability.
Second, distinctions can be made between the ”strategy of the strong” that
can be implemented by the company fulfilling the conditions necessary to
become top-ranked, and the ”strategy of the weak” that must be implemented
by those, including the second-ranked company, that have failed to meet
those conditions.
Third, specific weightings can be assigned to products, their marketing
strategies and tactics, and other such important factors and attendant
procedures comprising a business.
I believe that these ideas, which until now seem to have escaped the
attention of guru consultants in the United Kingdom and the United States,
constitute a novel approach.




Author Profile
Yoichi Takeda was born in October, 1938, in Kurume, Japan. After completing
high school, he graduated from the economics school at Fukuoka University.
After working in the back office for a building materials manufacturer, at
the age of 27 he switched to working for a market research company, where he
did credit checks on small businesses and post mortem analyses of companies
that went bankrupt.
Takeda first encountered Lanchester’s laws when, at 35 years old, he
attended a seminar on the subject. Since then, his interest in Lanchester
never abated. At the age of 44, he began business consulting based on
Lanchester’s laws, lecturing all over Japan. He has visited Lanchester’s
grave half a dozen times, translated some of his works, and in October,
2013, at the beginning of the one-hundredth year since Lanchester’s laws
became public, he conducted eleven seminars in different parts of Japan to
commemorate the occasion. He has published a number of books in Japanese.