Full Description
This book traces the development of video (especially short video, duan shipin) in China over the past few years, exploring how these videos engaged with China's rapidly changing society, how they enriched existed theories of society, media and communication, and new theories to be extracted. The book offers a new, critical model for understanding the relationship between video, video theory, video industry and the State. This book sheds light on the overall description and explanation of the current socio-political, economic and cultural environment concerning the development of video (especially short video). It interprets the emergence of the "Social Videolization" through the subjects of media psychology, communication studies and cultural criticism, media industrial studies, sociology and anthropology.
Contents
Chapter I: Videolised Society: Profound Insights into the Streaming Audio and Video Revolution.- Part I: Theoretical Explanation.- Chapter 2: Shaping Society—Videolised Society from a Sociological Perspective.- Chapter 3: Analysing Videolised Society from a Media-Centric Perspective—Everything Being a Medium.- Chapter 4: Motivating a Videolised Society—Technological Forces and their Implications.- Chapter 5: Creating a New "Blue Ocean" for the New Economy—Analysing Industrial Patterns in a Videolised Society.- Chapter 6: Creating a New Form of Social Discourse—Videolised Society from a Social Discourse Perspective.- Chapter 7: Videolised Society and New Cultural Ecology—A New Cultural Presence.- Chapter 8: Peering into Society and Life—Videolised Society and the Complex Viewing Psychology.- Chapter 9: No Distance Too Far—The Discourse Mechanism of China's Image Communication in a Videolised Society.- Chapter 10: Viewing Videolised Society from a New Perspective—an Interpretationfrom the Perspective of Social Criticism.- Part II: Videolised Society in Practice.- Chapter 11: Transforming the Role of Audiovisual Content Producers in a Videolised Society.- Chapter 12: Monetising Content and Building a Community in a Videolised Society - Research on Mainstream Short-form Video Platforms in China.- Chapter 13: Promoting Videos and the Economy—Business Models in a Videolised Society.- Chapter 14: Recording Life in a Videolised Society—Short-form Vlogs and News Videos.- Chapter 15: Entertainment and Art in a Videolised Society.- Chapter 16: Knowledge and Cognition in a Videolised Society.- Chapter 17: Status Quo and the Development of Short-Form, Medium-Form, and Long-Form Video Platforms.- Chapter 18: New Audiovisual Presentation of Mainstream Values—Media Convergence and Transformation Strategies of Mainstream Chinese Media.- Part III: Panoramic Focus.- Chapter 19: Research Overview of Videolised Society.- Chapter 20: Report on the Status Quo and Developmentof Short-form Video Research in China.- Chapter 21: Research on the Development of Audiovisual Content and Platforms in China's Short-form Video Industry.
