Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value. Diss. Freie Univ. Berlin 2005. With a Forew. by Michael Kleinaltenkamp (Business-to-Business-Marketing) / Wengler, Stefan

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Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value. Diss. Freie Univ. Berlin 2005. With a Forew. by Michael Kleinaltenkamp (Business-to-Business-Marketing) （2006. xvi, 294 S. 25 SW-Abb.,）

Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value. Diss. Freie Univ. Berlin 2005. With a Forew. by Michael Kleinaltenkamp (Business-to-Business-Marketing) （2006. xvi, 294 S. 25 SW-Abb.,）

Wengler, Stefan

GABLER; DEUTSCHER UNIVERSITÄTSVERLAG（2006発売）

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Full Description

Key account management as an alternative organizational form of marketing management became increasingly popular in many companies during the last years. Similarly, key account management controlling of an already implemented key account management organization is also lacking.