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Description
Learn how Barbra Streisand accidentally made her secret house famous by suing to hide it, creating the 'Streisand Effect'. "The Censored Beach - How trying to hide a secret makes everyone see it" explains the "Streisand Effect," a phenomenon born in the internet age. In 2003, Barbra Streisand sued a photographer for $50 million to remove an aerial photo of her Malibu mansion from a collection of 12,000 scientific coastline images. Before the lawsuit, the photo had been downloaded only six times (twice by her lawyers). After the lawsuit made news, it was viewed 420,000 times in a month.Tech journalist David View explores how censorship attempts often backfire spectacularly. The book covers similar cases, from Beyoncé's unflattering Super Bowl photos to banned books that became bestsellers. It analyzes the psychology of forbidden fruit and the mechanics of viral outrage."The Censored Beach" is a rulebook for the digital reputation. It teaches that in a networked world, silence is often the best security, and fighting the internet is like fighting a hydra-cut off one head, and a thousand more appear.
