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Description
In recent years two major transformative forces have profoundly reshaped the logic of corporate competitiveness: artificial intelligence (AI) and sustainability. These are not trends or passing phenomena, but structural and irreversible changes that will define how companies create value and maintain strategic relevance in the long term. This book explores the intersection of AI and sustainability and how their symbiosis represents one of the most promising frontiers of corporate transformation. AI can be a powerful enabler of sustainability, enhancing efficiency, transparency, and impact measurement, while sustainability provides the ethical and strategic framework needed for the responsible and inclusive development of AI systems.
Intended for scholars and students of sustainability and AI strategy, as well as practitioners, the book aims to bridge theory and practice by offering conceptual frameworks supported by case studies from national and international contexts.
Preface
by Enrico Giovannini
Introduction
Chapter 1
AI and Corporate Sustainability: The Fundamentals
Chapter 2
The Diffusion of AI: Early Applications
Chapter 3
The Sustainability of AI: Socio-Environmental Risks and Ethical Dilemmas
Chapter 4
A Strategic Approach to AI for Sustainability: The 4A Model
Chapter 5
AI in the Service of Sustainability: Areas of Application
Maria Cristina Zaccone is Assistant Professor of Corporate Sustainability at the Faculty of Economics, Università Cattolica del Sacro Cuore. Her research examines sustainability-oriented management and governance systems. She has published in national and international academic journals and actively contributes to several national and international research projects.
Matteo Pedrini is Full Professor of Corporate Strategy at the Università Cattolica del Sacro Cuore, Italy, where he is Director of ALTIS, the Graduate School of Sustainable Management. His research focuses on corporate social responsibility, social entrepreneurship, sustainability reporting, and strategic management.
