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Full Description
How can you create employee communications that truly engage and retain your workforce?
People-first Internal Communication by Emma Bridger and Lee Smith is a hands-on guide for HR managers, Internal Communications leads and departmental heads who want to design strategies that put people at the heart of workplace communication.
Drawing on real-world examples from BP, Bupa, Coca Cola, HSBC, McDonald's and Virgin Media, this book shows you how to uncover what really matters to employees and shape messaging that resonates, motivates and drives performance.
You'll learn how to:
- Discover employee needs using empathy mapping and personas
- Design communication strategies that reflect workforce priorities
- Harness the role of emotion to strengthen engagement
- Measure impact beyond satisfaction surveys to track what truly matters
Packed with models, templates and proven tools, People-first Internal Communication equips mid and senior-career professionals to update their communication approach, embed it in daily operations and build a culture where people feel informed, valued and motivated to contribute their best work.
Themes include: internal communications strategy, employee engagement, empathy mapping, culture building, communication measurement
Contents
Chapter - 01: The overlap between Employee Experience and Internal Communication;
Chapter - 02: The business case for people-centric employee communication;
Chapter - 03: The neuroscience of employee communication;
Chapter - 04: Designing a people-centric approach
Chapter - 05: Empathy mapping;
Chapter - 06: Employee personas;
Chapter - 07: Emotions and personalization;
Chapter - 08: Embedding a people-first approach;
Chapter - 09: Measuring the impact of people-centric employee communication;
Chapter - 10: From design to delivery;
Chapter - 11: Templates for success;
Chapter - 12: People-centric employee communication toolkit;
