People-First Internal Communication : Improving Engagement and Retention in the Workforce

個数：

予約

People-First Internal Communication : Improving Engagement and Retention in the Workforce

Bridger, Emma/ Smith, Lee

ウェブストア価格 ¥27,922（本体¥25,384）
Kogan Page Ltd（2025/12発売）
外貨定価 US$ 134.00
ポイント 253pt

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製本 Hardcover:ハードカバー版／ページ数 256 p.
言語 ENG
商品コード 9781398623088

Full Description

People-centric employee communication drives engagement, boosts staff retention and creates a culture where the entire workforce can thrive. This book shows you how.

Written for mid and senior-career HR professionals as well as Internal Communications practitioners, this is a practical guide which explains how to design and implement a people-centric approach to employee communications. It covers how to discover what really makes your employees tick, what matters most to them and how to design your employee communications activity with this in mind so that you get the best from your people. There is also advice on how to use empathy mapping and personas as well as the impact of emotions when communicating with the workforce.

People-centric Internal Communication outlines how to identify what needs to change in your employee communications strategy to make it more effective. It offers tools, models and templates for how to design an updated strategy and embed it in your organization. There is also advice on how to move beyond employee satisfaction surveys to measure what actually matters. Full of real-world examples from global companies including BP, Bupa, Coca Cola, HSBC, McDonalds and Virgin Media, this is essential reading for all HR and Internal Communications professionals needing to improve employee engagement, staff retention and company culture but who aren't sure where to start.

Chapter - 01: The overlap between Employee Experience and Internal Communication;
Chapter - 02: The business case for people-centric employee communication;
Chapter - 03: The neuroscience of employee communication;
Chapter - 04: Designing a people-centric approach
Chapter - 05: Empathy mapping;
Chapter - 06: Employee personas;
Chapter - 07: Emotions and personalization;
Chapter - 08: Embedding a people-first approach;
Chapter - 09: Measuring the impact of people-centric employee communication;
Chapter - 10: From design to delivery;
Chapter - 11: Templates for success;
Chapter - 12: People-centric employee communication toolkit;