Full Description
How do fashion designers conceive of, develop and ultimately launch commercially and creatively successful collections? Developing a Fashion Collection walks you through the process, exploring research techniques, sources of inspiration, forecasting trends and designing for different markets.
From couture to high street, knitwear to accessories and covering the implications of online shopping - there's advice on every aspect of creating your collection through 27 insightful interviews with international practitioners. Interviewees include John Mooney, Brand Creative Director at ASOS and Jane Palmer Williams, Head of Executive Development at LVMH.
This 3rd edition also covers silhouette, fittings and final samples, sustainable practice, developing high street collections, fabric selection and finding inspiration through vintage designs.
Contents
Introduction
1. What is a Collection?
How to Start a Collection
Market Research
Inspiration
Fabric Sourcing
Silhouette
Development
Forecasting Trends
Archiving
Editing Collections
The Team
Fittings and Samples
Showing the collection
Interviews:
Martin Raymond, The Future Laboratory
Steven Philip The Mr. Steven Philip
Catherine Teatum & Rob Jones, Teatum Jones
Rebekah Roy
Joshua Kane
2. Collections and Their Influences
Background
Historical
Cultural
Conceptual
Functional
Political
Futuristic
Artistic
Sustainable
Interviews:
Fiona Stuart, Rellik
Dr. Noki
Tracy Mulligan, People Tree
Duran Lantink
Bianca Saunders
3. Designing for Different Markets
Haute Couture
Ready-to-wear
Designer Labels
Luxury Brands
Designer Collaborations
High Street
Online Shopping
Interviews:
Giles Deacon
Sadie Clayton
Charles Jeffrey
Maria Olofsgard, COS
John Mooney, ASOS
Jane Palmer Williams, LVMH
4. Specialist Collections
Childrenswear
Knitwear
Print
Denim
Active Sportswear
Corporate wear
Interviews:
Eva Karayiannis, Caramel Baby & Child
Matty Bovan
Nicolas Garcia, Roberto Cavalli
Charli Cohen
Jonathan Cheung, Levi's Design
Will Broome
5. The Student Collection
The Brief
Your Portfolio
Research and Development
Presentation
Interviews:
Saskia Lenaerts
Victoria Lyons
Megan Greenfield
Edie Ashley
Lynn Sungurtekin
Margret Sam
Conclusion
