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Full Description
In Marketing for Microbudget Films, feature film director, producer and educator Nick Mackintosh-Smith shares a combination of blockbuster and indie techniques for targeting a dedicated audience. Mackintosh-Smith provides hands-on suggestions for strategies designed to match a variety of genres, territories and viewer tastes.
Mackintosh-Smith, along with a diverse cross-section of industry veterans, offers advice on effective promotion, from building relationships with audience members to large-scale distribution companies. Readers will learn invaluable tactics, such as working with film commissions and other film-friendly organisations; the nuts and bolts of posters, trailers and bonus material; how to maintain audience interest during the postproduction process; as well as maximising the latest social media techniques in multiple territories.
With indispensable facts, figures, case studies and resources, Marketing for Microbudget Films provides a wealth of techniques to use in a way that will inform, assist and motivate moviemakers of all levels.
Contents
List of Figures
Acknowledgements
Introduction
PART 1 DEVELOPMENT
Chapter 1. Finding a story that fits your budget
Chapter 2. Market research and pitching
Chapter 3. Marketing strategy and implementation
Chapter 4. Niche markets
Chapter 5. Crowdfunding
Chapter 6. The power of a name: Standing out and building a brand
Chapter 7. Finding your fanbase
Chapter 8. Rationing your resources
Chapter 9. Blood and money: Trademarks and trends
PART 2 PRODUCTION
Chapter 10. Social media
Chapter 11. Glamour and etiquette
Chapter 12. Handmade movies
Chapter 13. Electronic connections: From SEO to newsletters
Chapter 14. Spreading the word with sponsorship
Chapter 15. Locations as marketing tools
PART 3 POST PRODUCTION
Chapter 16. Maintaining interest during post production
Chapter 17. Key art
Chapter 18. Sneak peeks: Sizzles, teases and trailers
PART 4 - RELEASE
Chapter 19. Film festivals and other screenings
Chapter 20. Press releases and EPKs
Chapter 21. Podcasts
Chapter 22. Maximising your product: Using deleted scenes and BTS footage
Chapter 23. Creating urgency: Your opening weekend
Chapter 24. Overseas marketing
Chapter 25. Redefining your audience
Conclusion
What's next?
Appendix 1 Case studies
Appendix 2 Sample documents
Appendix 3 Resources
Glossary of essential terms
