Full Description
Whether it's a local event, state championship, or international competition, running a successful sport event requires the knowledge and skills to plan, organize, promote, lead, and communicate. Managing Sport Events presents the principles and practices related to effective event management, taking readers through the entire process from event conception through postevent evaluation. Merging research findings with best practices, Managing Sport Events is an essential text for sport event management courses and combined sport event and facilities management courses. In each chapter, key principles of event management are presented and reinforced through examples from the sport industry. Case studies from a variety of sports and settings offer a balanced, practical perspective for handling all levels of events. In addition, each chapter features a profile of an industry professional providing insights from event managers working in venues. This text also includes learning activities that challenge students to assess existing events and consider how they might manage these events differently based on information from the chapter. Numerous checklists, templates, and worksheets throughout the text demonstrate a variety of tools for successful planning and implementation of events. The accompanying instructor guide offers detailed suggestions on incorporating the text into a combined facilities and events course as well as activities and guidelines for implementing a semester-long event management project. Managing Sport Events prepares students to enter the field with the conceptual skills to immediately engage in event production and evaluation. It also offers current industry professionals a reliable reference and professional development resource. Readers will find a comprehensive discussion of what it takes to produce a successful event: * Event conception and development * Key planning areas, including staffing, budgeting, marketing, promotion, sponsorship, and legal and risk management * Key operational areas, including services, logistics, and on-site management * Postevent duties and considerations Managing Sport Events integrates the traditional business segments of sport management with the unique requirements of event management. From a local youth soccer tournament to the Olympic Games, Managing Sport Events is an essential resource for current and future professionals working in parks and recreation, tourism and hospitality, and sports at the high school, college, amateur, minor league, professional, and international levels.
Contents
Chapter 1. Understanding the Sport Event Industry Career Paths in Sport Event Management Skills, Knowledge, and Traits for Success Sport Events Versus Nonsport Events Sport Tourism Relationship Between Sport Event Management and Sport Facility Management Types of Sporting Events Summary References Chapter 2. Event Conceptualization Event Planning Leadership and Decision Making in Event Management Brainstorming in Event Management Purpose of the Event Choosing the Type of Event SWOT Analysis Developing a Mission for the Event Setting Goals and Objectives Planning Logistics Thinking Creatively and Planning for Uniqueness Planning Promotional and Ancillary Components Developing an Operational Timeline Planning for Contingencies Summary References Chapter 3. Event Bidding Bidding Process Feasibility Studies Bid Documents Sports Commissions Summary References Chapter 4. Event Staffing Organizational Chart Identifying Necessary Staff Scheduling Staff Considering Outsourcing Staff Managing and Motivating Staff Personal Management Style and Effective Leadership Management Meetings Communicating With Staff Volunteers Team Building Summary References Chapter 5. Event Budgeting Stages of the Budgeting Process Budget Components Types of Budgets Types of Revenues Types of Agreements Types of Expenses Controlling Costs Using Spreadsheets Cash Flow and Cash Management Summary References Chapter 6. Event Sponsorship Sponsorship Sponsorship Components Sponsorship Benefits Components of a Sponsorship Proposal Activation and Evaluation Techniques Summary References Chapter 7. Event Marketing Developing a Marketing Plan Target Marketing The Marketing Mix Event Promotion Attracting Spectators Attracting Participants Branding the Event Electronic Event Marketing Creating Community Support Summary References Chapter 8. Media Promotion and Relations The Critical Rs Symbiotic Relationship: Working Together to Achieve Greatness Differentiating the Promotional Mix From the Marketing Mix Promotional Tools Social Media: A "New" Tool for Success Evaluating Success Summary References Chapter 9. Contract Considerations Types of Contracts Tips for Negotiating Contracts An Attorney's Perspective: Neil Braslow, JD, on Contracts Federal Legislation Summary References Chapter 10. Risk Management and Negligence Risk Management Process Risk Management Planning Threats to Events Crowd Control Crowd Management Plans Negligence Summary References Chapter 11. Event Services and Logistics Event Timeline Event Registration Ticket Sales Food and Beverage Operations Waste Management Services Custodial Services Transportation Services Lighting Vendor Relationships Event Facility Selection Customer Service Awards Ceremonies Summary References Chapter 12. Event-Day Management Event Flow Alternative Plans Communication Managing Staff Managing Spectators Managing Participants Managing Sponsors Easily Missed Details Summary References Chapter 13. Postevent Details and Evaluation Postevent Promotions Postevent Media Coverage Sponsor Follow-Up Post-Event Debriefing Event Evaluation Evaluating Outcomes and Objectives Measuring Economic Impact Summary References
