Full Description
Business Practices in Higher Education is a breakthrough guide offering higher education and student affairs professionals an understanding of the fundamental business nature of colleges and universities. The author discusses the practical applications of business concepts and models and how these applications can contribute to the overall efficiency and effectiveness of higher education institutions. Useful examples from a wide range of institutions-including small privates, large publics, and community colleges-illustrate these concepts. This professional guide is organized into the following four sections: Environment and StructureFinance and FundingPeople and ProcessesPerspectives on the FutureBusiness practices pervade the academic, student affairs, and administrative sides of higher education. This book affords readers a greater understanding of the true nature of higher education and an appreciation for how the academy effectively incorporates business practices into everyday work lives.
Contents
Part I. Environment and Structure 1. Today's Environment2. Organizational and Administrative Structures of Higher Education in the USPart II. Finance and Funding 3. Basic Economic Principles and Higher Education4. Finance in Higher Education5. Budget BasicsPart III. People and Processes 6. Management Principles7. Managing Human Resources in Higher Education: The Recruitment, Selection, and Retention of Competent Staff8. Marketing Basics9. Politics and Power: Defense Against the Dark ArtsPart IV. Perspectives on the Future 10. Where do we go from here? What is next?
