小売経営の原理<br>Principles of Retail Management

小売経営の原理
Principles of Retail Management

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 352 p.
  • 商品コード 9780333792971
  • DDC分類 658.87

基本説明

Includes the newer areas of Retailing, such as Internet shopping, ethical and environmental issues.

Full Description


The text seeks to offer a comprehensive, academic text on retail management, which takes a United Kingdom and European perspective on the area. It is ideal for both undergraduates and postgraduates studying retailing as part of a retailing, marketing or business degree. The text takes a natural progression through general analysis of the retail environment through strategy to implementation and concludes with a section on the challenges for retailing. The text also includes the newer areas of retailing, such as internet shopping, ethical and environmental issues. The text contains multiple case studies, vignettes and examples as well as listing sources of retailing information, and thus is useful, pedagogically, for a student market.

Contents

PART 1 What is Retailing? Retail Organisations and Formats Retailing and the Competitive Environment Retail Customers PART 2 Formulating Retail Strategy Implementing Retail Strategy Retail Logistics Retail Technology PART 3 Retail Location Visual Merchandising Retail Buying Retailing Own Brands Retail Pricing Retail Promotions Retail Service PART 4 International Retailing Internet Retailing Legal and Ethical Issues PART 5 Case studies Information Sources Glossary References Index