Full Description
Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you'll learn:
Best practices for extending a logo into a complete brand identity system
Why one logo is more effective than another
How to create your own iconic designs
What sets some designers above the rest
31 practical design tips for creating logos that last
Contents
Introduction
Part I: The importance of brand identity
Chapter one. We're surrounded
Chapter two. It's the stories we tell
Chapter three. Elements of iconic design
Part II: The process of design
Chapter four. Laying the groundwork
Chapter five. Skirting the hazards of a redesign
Chapter six. Pricing design
Chapter seven. From pencil to PDF
Chapter eight. The art of the conversation
Part III: Moving forward
Chapter nine. Staying motivated
Chapter ten. Your questions answered
Chapter eleven. 31 practical logo design tips
Chapter twelve. Beyond the logo
