E-Commerce Essentials

E-Commerce Essentials

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  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 448 p.
  • 言語 ENG
  • 商品コード 9780133544985
  • DDC分類 658.872

Full Description


Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.

Contents

12: E-commerce Business Models and Concepts3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps5: E-commerce Security and Payment Systems6: E-commerce Marketing and Advertising Concepts.7: Ethical, Social, and Political Issues in E-commerce8: Online Retailing and Services9: Online Content and Media10: Social Networks, Auctions, and Portals11: B2B E-commerce: Supply Chain Management and Collaborative Commerce