Electronic Commerce 2012 : A Managerial and Social Networks Perspectives (Electronic Commerce)

Turban, Efraim/ King, David/ Lee, Jay/ Liang, Ting-Peng/ Turban, Debor

Pearson College Div（2011/10発売）

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製本 Hardcover:ハードカバー版／ページ数 757 p.
言語 ENG
商品コード 9780132145381
DDC分類 658

Full Description

Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing information on the hottest topics in the field.

Chapter 1Chapter 2: E-Commerce: Mechanisms, Infrastructure, and ToolsChapter 3: Retailing in Electronic Commerce: Products and ServicesChapter 4: B2B E-CommerceChapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C CommerceChapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social CommerceChapter 8: Marketing and Advertising in E-CommerceChapter 9: E-Commerce Security and Fraud ProtectionChapter 10: Electronic Commerce Payment SystemsChapter 11: Order Fulfillment along the Supply ChainChapter 12: EC Strategy, Globalization, and SMEsChapter 13: Implementing EC Systems: From Justification to Successful PerformanceChapter 14: E-commerce: Regulatory, Ethical, and Social EnvironmentsChapter 15: Launching a Successful Online Business and EC Projects