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Description
This book breaks new ground in sports media research by looking in depth at the relatively recent nation-state phenomenon of sportswashing at a time when it is increasingly pervasive in commercial elements of elite sport. High-profile cases of sportswashing have seen states use their economic influence through event planning and sponsorship to distract from poor human rights, climate change or mining-industry issues, and instead seek positive coverage of their countries. The Middle East has been particularly prominent over the past decade, using sport as a vehicle for promotion, with the 2022 World Cup hosted in Qatar, Saudi Arabia financing LIV Golf, and numerous Formula 1 races being held throughout the region. Where the liberal west views these Middle Eastern practices as immoral, the states involved see their role more simply as promotion and nation building. Securing a future where oil may not be the focus is also a reason behind these governments providing more sports events for their people. It is within this context that this project has been developed, presenting a range of perspectives and case studies from scholars across the globe.
Table of Contents
Introduction.-Reflections on sportswashing in a global landscape.-Chapter 1.-Our Sports Diplomacy, Your Sportswashing.-Western Liberal Rhetoric and Memory Loss.-Chapter 2.-Lessons from Qatar. Criticism of Sportswashing and the Consequences for Sports Policy and Sports Journalism.-Chapter 3.-Nordic broadcasters in the eye of a storm.-Chapter 4.-“A Storm in a Teacup”.-Gendered Resistance and the Politics of Sportswashing.-Chapter 5.-Sheikh your money.-Sportswashing and the Premier League.-Chapter 6.-The Olympic Games for a brighter future. Or not at all?.-Chapter 7.-Sports Events in Saudi Arabia.- Legitimate Sports Development or Sportswashing?.-Chapter 8.-A Fatal Formula? Formula One, Sportswashing and the Staging of Events in the Middle East.-Chapter 9.-A sportswashed agenda? Insights from Spanish Reporters who Cover LIV Golf.-Chapter 10.-Saudi Arabia and Esports – Olympic “Gamewashing”?.
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