Description
Start, fund, and scale your business with expert advice from a proven entrepreneur
In Bootstrap Empire: The Definitive Guide to Building a Viral Brand From Scratch, Natalie Holloway, co-founder of the hit fitness equipment brand, Bala, delivers the ultimate guide to successfully transforming your best business idea into a thriving enterprise. The book is a start-to-finish playbook for building a brand that rises above the competition and the noise, explaining the mindset you need to develop, the mistakes you must avoid, and giving you the tools you need to succeed. You'll learn how to pitch, budget, finance, market, and hire for your new company. Holloway relies on the tried-and-tested methods she used to grow Bala from an initial $5,000 investment to a fitness juggernaut doing $30 million in annual sales. The author shares the insights she gained from building a company that caused a 5-way bidding war on the hit show Shark Tank and earned investments from Mark Cuban and Maria Sharapova.
You'll also discover:
- A comprehensive roadmap to growing your new company, including the mindset, toolkit, step-by-step guidance, and long-term strategy necessary to make your idea a reality
- Hands-on techniques for bootstrapping your business, with or without existing funding, and strategies for demolishing common obstacles to success
- Specific tips for how to conduct early-stage marketing, knowing when to start hiring, how to pitch effectively, and how to take advantage of momentum
Perfect for aspiring entrepreneurs and founders, Bootstrap Empire is a must-read guide for everyone interested in finding the most effective and efficient way to entrepreneurial success.
Table of Contents
Introduction ix
PART I The Bootstrapper’s Mindset 1
Chapter 1 Why You Should Bootstrap Your Business to Success 3
Chapter 2 The Tool Kit to Launch 19
Chapter 3 Owning the Hustle and Grind 39
PART II Building Your Empire from Scratch 55
Chapter 4 How to Get Started 57
Chapter 5 How to Bootstrap Costs 77
Chapter 6 Mistakes to Avoid 91
Chapter 7 Pitch Like Crazy 105
Chapter 8 The Rejection Mindset 113
Chapter 9 Problem-Solving Versus Problem Avoiding 121
Chapter 10 Start Small, Think Big 127
PART III Scaling Without Selling Out 135
Chapter 11 Know Your Numbers 137
Chapter 12 Marketing 101 151
Chapter 13 When You’re Ready to Hire 163
Chapter 14 To Raise or Not to Raise 175
Chapter 15 Getting Comfortable Saying No 183
Chapter 16 Scaling Momentum 201
Acknowledgments 215
About the Author 217
Index 219
