Description
#Barbie and Social Media delves into Barbie’s transformation from doll to global cultural icon–one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel’s strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie’s identity and significance, #Barbie and Social Media offers a comprehensive examination of Barbie in the digital age.
Table of Contents
.- 1. Barbie and Digital Discourse: Brand, Identity, and Resistance in a Networked World Rebecca C. Hains and Emily R. Aguiló-Pérez.- Part I: Social Media Influencing and Barbie.- 2. ‘She’s Everything’: Mattel’s Re-branded Barbie Vlogger as Can-Do Girl Influencer Brilynn Janckila.- 3. She Can Be… President: Exploring #Barbieforpresident’s Social Media Campaign and Her Electability with Millennial Moms Andrea E. Hall & Lauren D. Furey.- 4. Barbie: The Original Brand Activist Andrea Bennet & Fernanda Muniz.- Part II: Digital Discourses about Barbie.- 5. There’s Something about Midge: (Mis)remembering Pregnant Doll Controversies Online Hannah Maitland.- 6. #Barbiecore: The Cruel(?) Optimism of Postfeminist Nostalgia Jennifer Dawn Whitney.- 7. Barbie’s Brazilian Parody: Deconstructing the Image of Mattel’s Perfect Doll Petronilio Filipe-Ferreira, Vírnia Martins, and Giselly Martins da Horta.- Part III: Negotiating Identity in Digital Culture with Barbie.- 8. Reclaiming our Childhoods: Black Women’s Engagement in Digital Black Barbie Doll Play Lakisha Odlum.- 9. Drag Queen Barbie as Influencer: Gender Expression and Drag Performance on Social Media Cecilia Cerja.- 10. #PlasticReligion: Barbie as a Religious Avatar on Social Media Emily R. Aguiló-Pérez, Emma Cieslik, and Mackenzie Taylo.
