ビジネスモデルへの経済学的アプローチ２ Approaching Business Models from an Economic Perspective II

著者名：Wei, Wei/Zhu, Wuxiang/Lin, Guiping

Springer（2020/08/17発売）

• 言語：ENG
• ISBN：9789811570575
• eISBN：9789811570582

Description

This book breaks the boundaries of the single enterprise, proposing the symbiotic business model, and discussing business model design engineering as well as other new concepts, methods and ideas. Business models are not only dependent on business intuition, but also on systematic design and continuous upgrade. This book presents qualitative methods, such as the theory and principles of business model design; quantitative methods, for example the business-model based "Accounting Method"; and the "Financial Analysis Method," based on the business ecosystem. These methods help entrepreneurs and managers design better business models to further develop enterprises and make them more successful.

Table of Contents

Chapter I Symbiont: Concepts, Evaluation Criteria and the Three Laws.- Chapter II Symbiont-based Business Model Design.- Chapter III Engineering Principles for Business Model Design (I): Opportunity Cost Varies When the Same Resources.- Chapter IV Engineering Principles for Business Model Design (II): Value Enhancement Varies with Different Trading.- Chapter V Engineering Principles for Business Model Design (II): Value Enhancement Varies with Different Attributes.- Chapter VI Engineering Design Rules for Business Model Design.- Chapter VII Business Model-based Financial Accounting.- Chapter VIII Symbiont-based Financial Analysis.- Chapter IX Unilateral Platform Model