Description
In the current climate emergency, it is no longer enough for businesses to simply employ environmental strategy typologies focused on 'greening the business' and maintaining the 'business-as-usual' logic. Gregorio Martín-de Castro and Javier Amores-Salvadó argue that disruptive business models and solutions are now required, and they propose a new regenerative strategy linking climate science to management studies. The main features of this strategy are:cutting-edge climate science solutions (capturing and utilizing atmospheric carbon dioxide to produce net-zero or net-negative emissions and positive environmental externalities) and a redefined firm purpose under an ecological, ethical and moral paradigm (integrating ecoemotional wealth, environmental performance, systemic socioecological resilience, wider stakeholder management and a very long-term perspective). They demonstrate that, by applying this strategy, companies can not only reduce their negative environmental externalities and create positive environmental externalities, but also reverse current environmental degradation through a new sustainable capitalism.
Table of Contents
1. Introduction; 2. Assessing the response to the climate grand challenge: institutions, governments, business practice and management research; 3. Business-as-usual: a review of environmental strategies; 4. Sustainable business models; 5. Climate emergency in the anthropocene era; 6. The regenerative strategy; 7. Regenerative strategy: facing the climate emergency; 8. Concluding remarks.
