大学・国立・公共図書館のマーケティング The Marketing of Academic, National and Public Libraries Worldwide : Marketing, Branding, Community Engagement

著者名：Baker, David/Lo, Patrick

Chandos Publishing（2024/01/30発売）

• 言語：ENG
• ISBN：9780443134357
• eISBN：9780443134364

Description

The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more.- Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated- Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world- Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities

Table of Contents

Foreword Barbara Lison (Director of Bremen Public Library ; IFLA President 2021-2023)Foreword Dr. Xerxes Mazda (Head of Collections and Curation, The British Library)1. Peter Persic, Director of Public Relations & Marketing, Los Angeles Public Library, United States2. Nicole Čelić, Adult Service Librarian, New York City3. Sara P. Montoya-Hernandez, Marketing & Events Coordinator, McAllan Public Library, United States4. Stacie Ledden, Director of Strategic Partnerships, Anythink Libraries, United States5. Shamichael Hallman, Senior Library Manager, Memphis Public Library, United States6. Tana Perckham, Chief Strategy Officer, Cleveland Public Library, United States7. Randall Goble, Director of Engagement, Kent District Library, Michigan, United States8. Sam Helmick, Community & Access Services Coordinator, Iowa City Public Library, United States9. Steven K. Bowers, Executive Director, The Library Network, Detroit, Michigan, United States10. Helen Tapping, Head of Marketing and Online Services, The Seattle Public Library11. Dr. Timothy Lentz, Archivist & Director of the Detroit Opera Archive and the Allesee Dance and Opera Resource Library, Detroit Opera House12. Sonia Zagwyn, Children's Services Coordinator, Powell River Public Library, B.C., Canada13. Isobel Hunter, Chief Executive, Libraries Connected14. Lucia Werder, Deputy Director, Bremen Public Library, Germany15. Niko Cvjetković, Director, Rijeka City Library, Croatia16. Olivera Nastic, Librarian, Belgrade City Library, Serbia17. Jakob Guillois Lærkes, Director, Gladsaxe Municipal Libraries, Copenhagen, Denmark18. Jane Cowell, Chief Executive Officer, Yarra Plenty Regional Library, City of Whittlesea, Victoria, Australia19. Laurinda Thomas, Manager, Libraries and Community Spaces, Wellington City Council, New Zealand20. April Slayton, Director of Communications, Library of Congress, United States21. Liisa Savolainen, Deputy Director, National Library of Finland22. Huism Tan, Executive Director, Qatar National Library23. Susan Parker-Leavy, Head of Library, Museum of Islamic Art Library, Qatar24. Elsbeth Kwant, Strategic Adviser, National Library of the Netherlands25. Ute Schwens, Director, Deutsche Nationalbibliothek Frankfurt am Main26. Augusts Zilberts, Head of Public Relations, National Library of Latvia27. Damilare Oyedele, Co-founder and Chief Executive, Library Aid Africa28. Margaret Aldrich, Director of Communications, Little Free Library29. Philip Kent, University Librarian, University of Sydney30. Allan Cho, Community Engagement Librarian, University of British Columbia31. Alex Hodges, HGSE Librarian and Director, Monroe C. Gutman Library, Harvard University Graduate School of Education32. Dr. Jerome Offord Jr., Associate University Librarian for Antiracism, Harvard University33. Jenna Hillhouse, Librarian, Center for Homeland Defense and Security, Naval Postgraduate School, United States34. Eric Cooper, Acquisitions Librarian and Library Property Accountable Officer, U.S. Army Heritage and Education Center35. Ameet Doshi, Head, Donald E. Stokes Library, Princeton University36. Amanda Albert, Instructional Specialist, School of Arts & Sciences, Washington University at St. Louis37. Mark Allen Mattson, Head of Global Engagement Initiatives and International Partnerships Librarian, Pennsylvania State University Libraries38. Anne Langley, Dean of University of Connecticut Library39. Charlie Bennett, Public Engagement Librarian, Georgia Tech Library40. Charles Aylmer, Affiliated Librarian of East Asian Studies, University of Cambridge41. Dominic Tate, Head of Library Research Support and Deputy Director, University of Edinburgh42. Wilhelm Widmark, Director, Stockholm University Library43. Prof. Dr. Andreas Degkwitz, Library Director, Humboldt University of Berlin 　44. Emre Hasan Akbayrak, Library Director, Atılım University (Turkey)45.