Description
Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.- Includes case studies, points-of-view, literature reviews, recent developments, data and methods- Explores intrinsic and extrinsic motivators for consumer purchasing behaviors- Covers each aspect of "Seed to Patient" pathway
Table of Contents
Acknowledgement1. IntroductionNutrition Science2. Evidence-based Nutrition communication3. Clinical application of whey proteins4. Prospects of using of biologically active substances to prevent depression5. Nutrition needs for lifestyle changes and managing disordersNutrition Marketing6. Integrated Marketing Communications on Health Related Consumer Behaviours7. Nutrition marketing on food labels8. Innovative packaging as marketing tool in nutraceutical/nutritional products9. Converting traditional knowledge to marketable products10. Behavioural Nutrition11. Branding and communication strategies in marketing nutritional products12. Supply Chain; a competitive advantage13. Marketing nutraceuticals and OTC products as FMCG products14. The Pursuit of Natural Medicine – A Current PerspectiveSocial Marketing & Responsibility15. Effectiveness of social marketing interventions for health improvement16. Social media as a new platform for nutritional and health messages17. Supporting healthy eating behaviour through social marketingConsumer Perception & Insight18. Cross-cultural perspective on health and nutrition claims, country of origin19. Consumer centric innovation20. Personalized nutrition: evolving science, consumer insights and regulatory position21. Consumer perception & in-sight: Role of brand equityPublic Health Policy & Regulation22. How nutrition marketing links to public policy23. Tools to understand what improves the health and wellbeing of New Zealanders24. Nutrition regulation and policy in India25. Integration of planning and food policy for improved nutritionCase Studies26. "Chyavanprash" -an ancient remedy for Modern eraHolistic Health27. Home & Traditional Remedies for Energy and Nutrition28. Functional nutrition for healthy and active longevity
