Wine and The Gift : From Production to Consumption

著者名：Howland, Peter J. (EDT)

Routledge（2022/12/09発売）

• 言語：ENG
• ISBN：9781032390994
• eISBN：9781000802672

Description

Wine as commodity has received enormous academic attention, while wine as gift has largely eluded significant dedicated research and analysis. This book addresses this lacuna with insights from leading scholars from a range of disciplines exploring wine as gift in different moments of history, across a variety of production to consumption contexts, and across societies and cultures. The book draws on examples from Australia, China, Croatia, France, Italy, Moldova, United Kingdom and Aotearoa New Zealand. Through the analysis of wine as gift, indeed often as a commodity-gift hybrid, this book significantly enhances understandings of the intertwined economic, societal, political and moral aspects of wine and its production, exchange, and consumption.

Wine and the Gift: From Production to Consumption will appeal to researchers and undergraduates from a wide range of disciplines, including sociology, history, anthropology, cultural studies, geography, marketing, and business studies.

Table of Contents

1. Wine as Gift and Commodity – An Imbricative Hybrid

Peter J. Howland

2. The Gifting of Wine: Language, Representation and the Commodity Form

Robert C. Ulin

3. On Divine Wine: Wine Gifts Between Gods and Humankind

David Inglis

4. Hospitality, Gift Economy and Commercial Folklore

Marion Demossier

5. The Gifting of Champagne, 1850-2000: Public Performance or Personal Intimacy?

Graham Harding

6. Terroir Aura: Tibetan Wine as Gift in China’s Southwest

Xiangchun Zheng & Nelson Graburn

7. ‘Without friends, you don’t exist’: The Value of Favours in Istrian Winemaking

Robin Smith

8. Gifted Winemakers and the Commerce of Wine Gifting

Peter J. Howland

9. Gifts That Pay For Themselves

Daniela Ana

10. Made To Give Away: Homemade Wine and the Gift

William Skinner

11. Gifting Dynamics of Calibrating and Aligning: An Exploratory Study of Expat Chinese Wine Gifting

Jennifer Smith Maguire & John Dunning

12. Spitting or Sitting: The Commodification of Wine Tasting and Drinking as a Gift in Piedmont,Italy

Rachel E. Black

13. Wine and the Gendered Self-Gift: Conceptual Considerations

Anna-Mari Almila