Description
Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library.- Includes a step-by-step guide on the use of social media for academic libraries- Presents practical experience leveraged in the form of case studies- Provides quick, concise, and systematic recommendations for the use of social media- Written by academic librarians for academic librarians
Table of Contents
Part I The Social Media Landscape at the1. How to Assess Students' Social Media Preferences: A Comparison at Two Academic Institutions Dan Sich and Mark Aaron Polger2. Social Media Committees: Sharing the Library's Voice Alejandra Nann and Nina Verishagen3. The Right Social Media Platform for Your Library Morgan Swan4. Social Media Best Practices: Implementing Guidelines for Disability and Copyright Sarah Christensen and J.J. Pionke5. Using Scheduling Apps to Streamline a Social Media WorkflowSamantha Paul and Michael HoltPart II Tried and Tested by Librarians: Social Media Case Studies 6. Instagram Case Study 1: Using Instagram to Engage Students During Library OrientationKatie Hutchison and Stephanie HendersonCase Study 2: Enhancing Your Instagram Following Through Interdepartmental CollaborationJen Park and Steve FowlerCase Study 3: Student Social Media Representatives and Instagram: Connecting With the Campus Community Through Library Student WorkersLaura WilsonCase Study 4: Are We Failing at Instagram?Matthew Blaine and Jacalyn Kremer7. Twitter Case Study 1: Tweeting to Success: Managing an Academic Library's Twitter Campaign to Enhance User EngagementEmy N. DeckerCase Study 2: Drop Everything and Tweet: Building Community on Your CampusJoanna Ewing, Amber Wilson and Karen PrunedaCase Study 3: What Do You Do When They Start Talking Back? Training Librarians for Next-Level Twitter Engagement Using Springshare's LibAnswersSheeji Kathuria and Amanda Clay PowersCase Study 4: Rising Above the Noise: Increasing Local Engagement Through a Global Hashtag CampaignEmily Jack8. Facebook Case Study 1: Breaking Up Is Hard to Do: UAB Libraries and Facebook's Mis(sed)connectionDana Hettich and Becca BillingsCase Study 2: Buying Likes: How Our Library Jumped From 200 to 1000 (Student) Likes in 5 MonthsNina Verishagen and Ann LiangCase Study 3: So You Have Been Given the Social Media Passwords. Now What? A Trial-by-Fire Case Study in Facebook MarketingMolly Marcusse9. YouTubeCase Study 1: Thousands of Views: Why Three Simple Library Videos Have Done So WellDan SichCase Study 2: Show Me: Getting YouTube Videos to Your Students Through SEOLauren Valentino Bryant10. Snapchat Case Study 1: Snapchat in Academic Libraries: We Ain't Afraid of No GhostNicole Maddock, Monica Fazekas and Kevin TannerCase Study 2: Snap to It: Reaching Users Where They Are With Snapchat GeofiltersLaura MacLeod Mulligan and Alexander S. Di Iorio11. Pinterest Case Study 1: Extending the Library's Presence Into the Virtual Space Using PinterestBrandy R. Horne
