Description
This book is designed to help people, whether in large corporations or the smallest of enterprises, to venture with confidence into cyberspace. Written in non-technical language by a businessman for other business people, it highlights the many opportunities emerging for enterprise and personal career development.Contents: What is cyberspace?; Marketing and communicating around the world; Marketing research in cyberspace; Where to locate your business premises in both cyberspace and the real world; How to set up your cyberspace business presence; The new languages of cyberspace: how to build your business site on the web; Collecting the money; Your cyberspace business plan: don't forget the human values; Your shopping list of hardware and software products and programs; Every cyberspace entrepreneur is a publisher; Producing and packaging cyberspace disk products; New business models for the new information age; Glossary; Index.
Table of Contents
What is cyberspace? - first steps into the online universe; marketing and communicating around the world; marketing research in cyberspace; where to locate your business premises in both cyberspace and the real world; how to set up your cyberspace business presence; the new languages of cyberspace; how to build your business site on the web; collecting the money; your cyberspace business plan; don't forget the human values; your shopping list of hardware and software products and programs; dare to be different - every cyberspace entrepreneur is a publisher; producing and packaging cyberspace disk products; new business models for the new information age.
