Description
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book.
This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through cutting-edge academic research and best practice case studies from leading academics, business practitioners and consultants in pricing.
The second edition has been fully revised and updated according to the latest developments in pricing, with:
- revisions to all chapters
- new chapters, including a chapter on business model and pricing model innovation
- a new introduction that makes explicit just what strategic pricing can do for your organization.
This book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pricing managers wishing to treat innovation in pricing as seriously as they treat product, service or business model innovation. It is also valuable supplementary reading for advanced students of marketing and sales.
Table of Contents
Andreas Hinterhuber and Stephan M. Liozu Andreas Hinterhuber and Stephan M. Liozu Stephan M. Liozu and Kellie Ecker Niklas Hallberg and Linn Andersson Stephan M. Liozu, Andreas Hinterhuber, Sheri Perelli and Toni Somers Ronald J. Baker and Stephan M. Liozu Andreas Hinterhuber and Todd Snelgrove Mark Stiving Stephan M. Liozu and Katie Richardson Rafel Farres Linda Trevenen Ralf Drews Magnus Johansson David Dvorin, Jered Haedt and Vernon Lennon Nelson Hyde Todd Snelgrove Fernando Resende Christopher D. Provines Harry Macdivitt Niels Biehn and Craig Zawada Steven Forth Mike Moorman Ben Lowe, Julian Lowe and David Lynch Carmen Balan Kevin Mitchell
