Description
Entrepreneurship is often focused on understanding new ventures, but the entrepreneurial flame is required in growing organisations too. This textbook examines how organisations can become more entrepreneurial to achieve sustainable growth.
The authors show how entrepreneurship can be used to address crisis points of growth within small firms and to overcome the limitations of stagnation within large firms. By integrating entrepreneurship and innovation management, the book presents a framework to diagnose entrepreneurial behaviour within existing firms. Drawing upon research and reflecting practice across a range of industries, from football, through Silicon Valley, to the retail sector, it includes insights from leading practitioners.
The authors build an understanding of entrepreneurship in context to provide diagnostic tools to help organisations make entrepreneurship central to their culture. This unique text is therefore useful reading for business students from advanced undergraduate to executive education.
Table of Contents
1. How to Build an Entrepreneurial Organisation
2. Entrepreneurial Strategy
3. Strategy in Practice: insights from an entrepreneurial multinational
4. Entrepreneurial Culture and Leadership: structure, processes and people
5. Building a Culture of Entrepreneurship in Practice
6. Entrepreneurship with External Stakeholders
7. Managing Uncertainty and Failure
8. Building an Ambidextrous Organisation
9. Diagnosing an Entrepreneurial Change Programme
