Description
An essential guide for leaders who want to use social media to be "open" while maintaining control
"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean.
- Shows how to use social media to become an open organization
- Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
- The author Charlene Li is one of the foremost experts on social media and technologies
In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
Table of Contents
Introduction ix
PART I: THE UPSIDE OF GIVING UP CONTROL
1 Why Giving Up Control Is Inevitable 3
2 The Ten Elements of Openness 17
PART II: CRAFTING YOUR OPEN STRATEGY
3 Objectives Determine How Open You Will Be 51
4 Understanding and Measuring the Benefits of Being Open 75
5 Structuring Openness with Sandbox Covenants 105
6 Orchestrating Your Open Strategy 133
PART III: OPEN LEADERSHIP: REDEFINING RELATIONSHIPS
7 Open Leadership: Mind-sets and Traits 163
8 Nurturing Open Leadership 189
9 The Failure Imperative 217
10 How Openness Transforms Organizations 243
Endnotes 271
Acknowledgments 285
The Author 289
Subject Index 297
Name Index 309
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