Description
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.
Table of Contents
PART ONE: THE SHAPE OF AUDIENCE RESEARCH
Introduction - Pertti Alasuutari
Three Phases of Reception Studies
Audience and Reception Research in Retrospect - Ann Gray
The Trouble with Audiences
The Best of both Worlds? Media Audience Research between Rival Paradigms - Kim Schr[sl]oder
PART TWO: THE NEW AGENDA: THE INSCRIPTION OF AUDIENCES
Media Figures in Identity Construction - Joke Hermes
Cultural Images of the Media - Pertti Alasuutari
Legitimations of Television Programme Policies - Heikki Hellman
Patterns of Argumentation and Discursive Convergencies in a Multichannel Age
Slaves of the Ratings Tyranny? Media Images of the Audience - Ingunn Hagen
The Implied Audience in Soap Opera Production - John Tulloch
Everyday Rhetorical Strategies among Television Professionals
To Be an Audience - Birgitta H[um]oijer
`To Boldly Go...′ - David Morley
The `Third Generation′ of Reception Studies
