Description
This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples. Thoroughly revised and updated, it presents:
- Concise and analytic coverage of multivariate analysis techniques
- A new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personality
- An account of using materials on the internet
- Concise introductions and summaries to all chapters
This book will prove to be equally useful for students conducting small research projects in the social sciences or related professional/applied areas, researchers planning systematic data collection for applied purposes and policy makers who want to understand and analyse the research with whose conclusions they are presented.
Table of Contents
PART ONE: INTRODUCTION
What Is Survey Research?
What′s the Problem?
Developing Ideas
PART TWO: THE SIZE OF THE PROBLEM
The Theory of Sampling
Making Do
Sampling in the Real World
PART THREE: OPINIONS AND FACTS
Measurement
Principles
Putting It into Practice
Complex Concepts
What Does It All Mean?
PART FOUR: EXPLORING DATA
Keeping It Simple
Tabular Analysis
Relationships and Differences
Constructing Scales
PART FIVE: FINISHING UP
Did You Need To Do Your Own Survey?
Reporting the Results
