Marketing Higher and Further Education : An Educator's Guide to Promoting Courses, Departments and Institutions

著者名：Gibbs, Paul/Knapp, Michael

Routledge（2012/12/06発売）

• 言語：ENG
• ISBN：9781138162464
• eISBN：9781136609404

Description

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

Table of Contents

Why market?; training or education; the essence of marketing education; research; developing a marketing position; public relations; making partnerships work; managing the project; fund raising and financing marketing; local, national and international marketing; students recruitment; product development - offering the students the courses they want; quality offered; exploring the power of learning relationships; auditing success.