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This book focuses on advances in business and management. In Chapter 1, the study formulates a model of the adoption of the Quick Response Indonesian Standard (QRIS) among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with a focus on perceived benefits, risks, and strategic adoption frameworks. It finds that privacy and security concerns in digital payment systems may impact consumer attitudes, and the presence of trust in the security and dependability of a system has the potential to diminish perceived risk and enhance the inclination to embrace digital payment methods. Chapter 2 advances the argument that sound family governance refers to the formal and informal in-family institutions and systems established to facilitate sound family coordination and improved decision-making. Chapter 3 examines how CSR initiatives, including ethical governance, environmental stewardship, and community engagement, create long-term value for companies and stakeholders; it highlights successful case studies of businesses that have leveraged CSR to enhance brand reputation, foster customer loyalty, and achieve operational efficiency. Chapter 4 explores the importance of the 52-week high price in the Islamic GCC stock market returns. Chapter 5 presents a sensitivity analysis of the prescribed retailer location with respect to several parameter values and closes with general recommendations for the problem. Chapter 6 discusses how AR influences consumer behavior, brand engagement, and purchase intent, highlighting its potential to revolutionize marketing strategies and retail experiences. Chapter 7 investigates the role of online innovations in building brand equity with the mediating role of brand experience. Lastly, Chapter 8 discusses how IR 5.0 represents a change in emphasis from welfare to wellbeing and from an emphasis on economic value to one on societal worth. It focuses on these elements in terms of abilities, inventiveness, and prospects for independent labor that will shape employee sustainability and engagement in the future.
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