Full Description
The second edition of Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement is a complete revision and update of the successful first edition. It includes updated chapters on core advancement topics but also addresses new topics, for example, the integration of artificial intelligence and evolving institutional structures. All authors are innovative and seasoned practitioners and influencers in advancement. Chapters address such questions as "What is working now?" "Where are we going?" and "What will the future of advancement look like?"
Contents
Acknowledgments
Introduction
Michael J. Worth and Matthew T. Lambert
Part I: Advancement in Higher Education
Chapter 1: The Present and Future of Higher Education
Matthew T. Lambert
Chapter 2: History and Growth of Institutional Advancement
Michael J. Worth
Part II: Foundations of Advancement
Chapter 3: Strategic Planning and Advancement
James M. Langley
Chapter 4: Marketing and Communications
Teresa Flannery
Chapter 5: The Integrated Advancement Program
Michael C. Eicher and Jennifer Keyes
Part III: Raising Funds from Individuals
Chapter 6: Cultivating a Reimagined University Community
Armin Afsahi
Chapter 7: Annual Giving: Strategies for Lifetime Philanthropic Engagement
Daniel H. Frezza
Chapter 8: Major and Principal Gifts
Matthew Eynon and Ronald J. Schiller
Chapter 9: Planned Giving
Jeff Comfort
Part IV: Campaigns and Project-Based Fundraising
Chapter 10: Comprehensive Campaigns: Looking Back, Looking Forward
Fritz W. Schroeder and Ashlyn W. Sowell
Chapter 11: Giving by Corporations, Foundations, and Other Organizations: From Early Days to New Directions
Joanna Glickler and Jennifer Lawrence
Part V: Engaging Constituencies
Chapter 12: Engaging the Next Generation of Philanthropists
Kestrel A. Linder
Chapter 13: Growing Women's Philanthropy: Five Essential Principles for Success
Valerie Cushman
Chapter 14: Expanding the Circle: Advancing Engagement for All Alumni
Matt Carcella
Chapter 15: International Fundraising
Rachel Sandison and Frances Shepherd
Part VI: Understanding Institutional Settings
Chapter 16: Institutionally Related Foundations in Public Colleges and Universities
James H. Moore Jr.
Chapter 17: Community College Advancement
Gretchen D. Wood
Chapter 18: Activating Academic Units in Advancement
Mark A. Petersen
Chapter 19: Aligning the Governing Board, President, and Advancement Team
James T. Harris and Richard P. Virgin
Part VII: Managing and Supporting Advancement Programs
Chapter 20: Recruiting and Retaining Advancement Officers: A High-Performance,
High-Human Approach
Annamarie Bezzerides
Chapter 21: Advancement Services
Caroline S. Chang
Chapter 22: The Future of Fundraising: Artificial Intelligence in Advancement
Adam Martel
Chapter 23: Integrating Advancement and Career Services
Kathleen Powell
Conclusion
Michael J. Worth and Matthew T. Lambert
Index
About the Contributors
