Business Analytics, Cengage International Edition （6TH）

Camm, Jeffrey/ Cochran, James/ Fry, Michael

South-Western College Publishing（2026/03発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 1050 p.
• 言語 ENG
• 商品コード 9798214505121

Full Description

Develop analytical skills that are in high demand with Camm/Cochran/Fry/Ohlmann's "Business Analytics, Cengage International Edition" 6th Edition. Master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills, data visualization, unsupervised and supervised machine learning and generative AI. Examples and visuals illustrate data and results. Step-by-step instructions guide you through using Excel, Tableau, R , Power BI or Python (including the Python-based Orange software). Practical problems at all levels of difficulty let you apply what you've learned. Updates address topics beyond traditional quantitative concepts such as data wrangling, data visualization, machine learning and generative AI. MindTap and WebAssign online learning platforms are available with an interactive eBook, algorithmic practice problems and Exploring Analytics visualizations.

Contents

1. Introduction.
2. Descriptive Statistics.
3. Data Visualization.
4. Data Wrangling.
5. Probability: An Introduction to Modeling Uncertainty.
6. Unsupervised Machine Learning.
7. Statistical Inference.
8. Linear Regression.
9. Time Series Analysis and Forecasting.
10. Supervised Machine Learning: Regression.
11. Supervised Machine Learning: Classification.
12. Spreadsheet Modeling.
13. Monte Carlo Simulation.
14. Linear Optimization Models.
15. Integer Linear Optimization Models.
16. Nonlinear Optimization Models.
17. Decision Analysis.
18. Artificial Intelligence.
Appendix A: Basics of Excel.
Appendix B: Database Basics with Microsoft Access.
Appendix C: Solutions to Even-Numbered Questions (Cengage eBook).
Appendix D: Microsoft Excel Online and Tools for Statistical Analysis (Cengage eBook).