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Full Description
Discover success in global business today with Peng's 'Global Business,' 6th Edition. Cases from experts from around the world examine how companies are navigating the ups and downs of the global economy. The Career feature in Integrative Cases demonstrates how previous global business students have embarked on their careers worldwide. Even a less global world presents opportunities for people with a global mindset. Skills that handle the complexity of geopolitics, risk management, tariffs, trade compliance, supply chain reorganization and stakeholder management have become valuable on the job market. Many companies are beefing up expertise in these areas. Digitalization has opened up new entrepreneurial opportunities to be gig workers, freelancers and global influencers. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in many careers.
Contents
Part I: LAYING FOUNDATIONS. 1. Introduction. 2. Formal Institutions: Politics, Laws, and Economics. 3. Informal Institutions: Cultures, Ethics, and Norms. 4. Resources and Capabilities. Integrative Cases. Part II: ACQUIRING TOOLS. 5. International Trade. 6. Foreign Direct Investment. 7. Foreign Exchange. 8. Global and Regional Integration. Integrative Cases. Part III: STRATEGIZING AROUND THE GLOBE. 9. The Entrepreneurial Firm. 10. International Market Entry and Exit. 11. Global Competitive Dynamics. 12. Alliances and Acquisitions. 13. Strategy, Structure, and Innovation in Multinationals. Integrative Cases. Part IV: BUILDING FUNCTIONAL EXCELLENCE. 14. Marketing and Supply Chain Management. 15. Human Resource Management. 16. Corporate Finance and Governance. 17. Corporate Social Responsibility. Integrative Cases. Glossary. Name Index. Organization Index. Subject Index.
