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Full Description
"BUSN," 13th Edition, is built for you. It breaks down key business concepts in a way that's clear, engaging and easy to apply. You'll explore real-world examples like how Nvidia started in a Denny's, why AI is changing the way businesses operate and how everyday decisions, like using apps to automate your finances, connect to what you're learning. With a visual, story-driven format and tools designed to match how you study, this book helps you stay focused, think critically and succeed in your business course.
Contents
Part I: THE BUSINESS ENVIRONMENT.
1. Business Now: Change is the Only Constant.
2. Economics: The Framework of Business.
3. The World Marketplace: Business Without Borders.
4. Business Ethics & Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating & Delivering Messages That Matter.
Part II: CREATING A BUSINESS.
6. Business Formation: Choosing the Form that Fits.
7. Small Business & Entrepreneurship: Economic Rocket Fuel.
Part III: FINANCING A BUSINESS.
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring & Using Funds to Maximize Value.
10. Securities Markets: Trading Financial Resources.
Part IV: MARKETING A BUSINESS.
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
Part V: MANAGING A BUSINESS.
14. Management, Motivation, and Leadership: Bringing Business to Life.
15. HRM: Building a Top Quality Workforce.
16. Managing Information: The Heart of 21st Century Businesses.
17. OM: Putting it All Together.
Endnotes.
Index.
Student/Instructor Review Cards.
