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Full Description
This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment, and security is introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities and expounds the system structure, transaction mode, and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods, and practical experience, which can be used as a textbook or professional book for e-commerce courses and also a reference book for interested readers.
Contents
Chapter 1. E-commerce basics.- Chapter 2. E-commerce culture.- Chapter 3. Electronic commerce support technology.- Chapter 4. E-commerce payment.- Chapter 5. Electronic commerce security technology.- Chapter 6. Electronic commerce and law.- Chapter 7. Electronic commerce architecture and system design.- Chapter 8. Mobile e-commerce.- Chapter 9. Network applied psychology.- Chapter 10. Electronic commerce case study.
