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Full Description
This book focuses on both social and community developments within an entrepreneurship perspective, thereby highlighting the need to foster public and non-profit initiatives that combine with financial needs. Social and community entrepreneurship is a distinct form of entrepreneurship that combines profit and non-profit initiatives. This book helps to encourage social and community enterprises to integrate digital capabilities. Specific business examples of social digital enterprises will be discussed in the textbook together with community-led initiatives.
Contents
Social entrepreneurial action and behaviour.- Social marketing in social entrepreneurship.- Social entrepreneurship value collaboration and ecosystems.- Social entrepreneurship passion alertness and serendipity.- Social entrepreneurship and leadership.- Diversity in social entrepreneurship.- Service innovation open innovation and social entrepreneurship.- Creative and artisan social entrepreneurship.