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Full Description
In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news applications. It is a valuable reference work for researchers and professionals working in media.
Contents
National Strategy: New Phase of Chinese New Media.- The Report of Analysis on Cyberspace Security in 2014.- Research on the Development of WeChat in 2013.- Strong Media in Micro-Communication Structure:Report on the Development of Micro-Blogging in China 2014.- Report of Evaluation on Micro-communication Capabilities of Newspaper.- Research on the Development of WeChat in 2014.- Report on the Trend of China Mobile Public Opinion in 2014.- Annual Report on The Transformation of TV of China in 2014.- Development Trend and Suggestion of the China's New Media Industry in 2014.- Report on Mobile Reading Terminal Industry in 2014.- Report on Development of Governmental New media in 2014.- Report on Development of China's Electronic Wearable Devices in 2014.- Report on Development of Network-aid Administration in China in 2014.
