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Full Description
The new official book approved by Piaggio about the legend of the Vespa. When the Vespa debuted in 1946, it was received with an air of scepticism. It soon became a success. It was the first two-wheeled version of the "compact" and responded perfectly to the post-war need for mobility. It has also become famous for its unique design that many have tried to imitate; it truly is an icon. The Vespa is not just any scooter, it is the scooter, known and loved all over the world.
Contents
Preface 6
From Its Origins to the Present Day:
Piaggio Beyond the Vespa 8
The Birth of the Vespa:
From the Prototype to the First Model 24
The Models that Shaped History 36
Vespa's Advertising and Communications 140
The Vespa Style: from the Movies to the World of Fashion 162
Around the World on a Vespa 170
Rallies, Records and Races 184
Signature Vespas: The Custom-made and the Artistic 204



